GreenWorks Natural. From the ground up.
February 7, 2008 – 3:50 am by Daniel JosephsRecently I uploaded a blog entry titled: Clorox® GreenWorks™: Natural Cleaners.
Throughout my written words I discussed the insights and exclusives I was privy to as a result of getting a sneak preview of this product line last year. Well Clorox’s GreenWorks™, an environmentally friendly product line, is no longer behind a red velvet rope – Clorox’s GreenWorks™ is now available on SpruceIndustries.com and is front and center in the “clean with the power of green” space.
Rather than simply introducing a new product line as an extension of The Clorox Company, Clorox has invested in its’ future with a $25 million advertising and marketing campaign for GreenWorks™. Clorox believes that its’ GreenWorks™ collection will connect with stay-at-home moms who are looking to provide both a clean and healthy home for their families.
Clorox has targeted its demographic, has allocated a robust advertising budget for reach, and has announced its’ permanence in the green space with GreenWorks™. Clorox has gone above and beyond its’ competitive set in regards to making a Green Statement.
So why should a consumer care that GreenWorks™ received the stamp of approval from the EPA as opposed to the Green Seal certification? Because, (1) The EPA takes a holistic approach to green products (reviewing the entire green process from creation to destruction) and (2) The EPA has developed a program called Design for the Environment or DfE – a program created to reduce risk to people and the environment by preventing pollution.
So does GreenWorks™ work? Is GreenWorks™ as effective as traditional products? My answer is YES, but it’s up to you to decide! If you like it, post a review. If you don’t like it, post a review! Your review of any of the GreenWorks™ products can provide you with a $5 discount on your next order!
Your opinion will save you money and enable you to buy products – so stop reading and start reviewing!